The web browser from Brave utilizes a rather unconventional business model, since instead of profiting from ad revenue, it removes ads from websites, replaces them with its own ads, and then allows users to send cryptocurrency to support their favorite sites.
I’m sure you’re thinking, what’s the point? Also, is it worth switching from my current browser?
At first, I was skeptical, but once I began using the browser, I slowly figured out what the hype was all about.
Not only does Brave put the power back into the consumer’s hands, but it also blocks thousands of ads, trackers and saved users tons of time with the sheer speed of the browser, which isn’t surprising since the browser blocks nearly all ads. Oh, and did I mention it runs on Google chrome?
Built on Google’s Chromium
The Brave Browser built on Chromium has the very same source code that Google uses for its Chrome browser, meaning you will still have access to the chrome store, all your web apps, plugins, and extensions that you currently use on your Google Chrome browser.
How does it work?
Each month, Brave provides its users with a small balance of Basic Attention Token (BAT) that users can use to support their favorite websites, thus enabling the consumer to choose who gets rewarded.
Taking away from all the information provided, Brave prides itself on two things: its privacy & speed, which are both a direct result of the browser’s ad removing strategy.
The speed that results from the removal of ads is astonishing, as the browser is required to download far less content, allowing the browser to operate twice as fast as chrome and firefox.
Concerning privacy, Brave protects its users from advertisers by blocking ad trackers making its clients anonymous, and protects user data. I, for one, don’t like it when large companies follow and track my online behavior and use it for their means.
The thing I love about this browser is how liberating it is. It is similar to that of bitcoin and the financial system, Uber and the transportation industry, and Amazon in the shopping industry, technologies like these put the power back in the people’s hands. By allowing users to determine who gets their share of the ad revenue, you allow people to decide and disperse the power from tech giants.
If you are interested in using this game-changing browser, make sure to check it out!